Two Iconic Brands Back Together. 

Multi-year partnership covering Formula 1 and luxury supercars

28 July 2020 

McLaren and Gulf Oil International Ltd have today announced a multi-year strategic partnership which will see Gulf, one of the most iconic brands in the world, partner with world-famous race team McLaren Racing and luxury supercar company McLaren Automotive.

The partnership reunites two renowned brands that have a long-standing and successful history together and symbolises a united ambition to use both brands’ innovation and class-leading capabilities to refine a winning formula, both on the track and on the road.

Gulf’s link with McLaren started in 1968 and continued until the end of the 1973 season, with Gulf and McLaren enjoying success in both Formula 1 and the Can-Am series, in which the partnership won over 40 races. The partnership was then renewed at the Le Mans 24 Hours in the 1990s, with the famous McLaren F1 GTR running in Gulf colours throughout the decade. 

A globally recognised and trusted brand, Gulf’s instantly recognisable orange disc is now synonymous around the world with high quality products, innovation and technical excellence, aligning directly with key McLaren attributes. 

From 2021, Gulf will become the preferred lubricant supplier to McLaren Automotive, with all cars to be filled with Gulf Oil and fuel optimised for high performance engines. 

Gulf branding will also be displayed at McLaren Automotive’s PURE customer events that take place around the world, at retailers and on team kit. 

In addition, a small and exclusive number of customers will be given the option to have their McLaren supercar hand-painted by McLaren Special Operations, the firm’s bespoke division, in Gulf liveries and colours which echo the famous F1 GTR Le Mans car that raced in the 1990s.  

To launch the partnership, the Gulf brand will be integrated into the McLaren Formula 1 team from the British Grand Prix 2020 on Friday 31 July – Sunday 2 August. The logo will be represented by McLaren F1 personnel throughout the 2020 F1 season, including via race drivers Lando Norris and Carlos Sainz and the McLaren pit crew. Gulf branding will also appear on the engine covers and wing mirrors of the McLaren MCL35 race cars. 

Mike Jones, CEO at Gulf Oil said: 

“This is a very exciting partnership that brings the Gulf brand back into elite motor racing. The history books are full of remarkable tales that tell of what Gulf and McLaren have achieved in the past. Now we are together once more to write the next chapter of this unique partnership.

 “We’re proud to be working alongside a brand that shares our future aspirations and our ambition for innovation both on the road and on the track. We look forward to working together and developing both Gulf and McLaren’s class-leading capabilities further.”

Zak Brown, CEO at McLaren Racing said: 

“We’re delighted to welcome Gulf back to McLaren and reunite two iconic brands back together in a new and exciting partnership. Gulf is part of McLaren’s history and are well-known for their innovation and technical excellence in the industry, with which aligns with McLaren perfectly. We are looking forward to starting our partnership together this season.”

Mike Flewitt, CEO at McLaren Automotive said: 

“It’s great to be able to welcome back Gulf after a long historical association which has seen the name adorn many McLaren road cars and race cars over the years. McLaren has a rich history of working with class-leading partners and we’re delighted to continue this trend via our renewed partnership with Gulf. Like McLaren, the Gulf name is synonymous around the world with technical excellence and innovation and the excitement of going racing and motoring.

“Every supercar will have Gulf fuel and lubricants when it leaves the McLaren Production Centre and I know our customers will be thrilled to be able to work with our in-house bespoke team on the option of being one of the few to be able to personalise their McLaren supercar in the iconic Gulf livery.”

END

For further information, please contact:

  • Tim Bampton, Director of Communications, McLaren Racing  

This email address is being protected from spambots. You need JavaScript enabled to view it. / +44 (0) 7468 714 614 

  • Daniel Golding, Global Head of Corporate Communications, McLaren Automotive 

This email address is being protected from spambots. You need JavaScript enabled to view it. / +44 (0) 7717 450 469

  • Siobhan Filsell, Brand & Partner Communications, McLaren Racing 

This email address is being protected from spambots. You need JavaScript enabled to view it. / +44 (0) 7879 890 260 

About McLaren Racing:

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since when McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.

McLaren Racing competes in the 2020 FIA Formula 1 World Championship with Lando Norris and Carlos Sainz, and the IndyCar Series in the US with Oliver Askew and Pato O’Ward. Fernando Alonso will compete for the team at the Indy 500 in the No. 66 Arrow McLaren SP Chevrolet. 

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company’s product portfolio of GT, supercar, motorsport and Ultimate Series models are retailed through over 95 retailers in more than 32 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.

Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

In 2018, the company launched its new £50m McLaren Composites Technology Centre in the Sheffield region in the North of England that will see it produce the next generation of lightweight carbon fibre ‘tubs’ that are at the heart of all McLaren cars.

2019 saw McLaren launch the 600LT Spider as well as the new GT, the track-only Senna GTR and unveiled the 620R and the McLaren Elva. In 2020, McLaren launched the 765LT.

About Gulf Oil:

Gulf Oil International Ltd (GOI) is part of the Hinduja Group. The Gulf lubricant brand is present in more than 100 countries, across five continents with the values ‘Quality, Endurance & Passion’ as its core attributes.

GOI’s core business is manufacturing and marketing an extensive range of performance lubricants and associated products for all market segments. GOI also licenses national fuel retail networks around the globe. The Gulf fuel brand is currently present at fuel retail stations in 26 countries with more than 1,500 outlets.

Gulf Oil International Group business include Gulf Oil Marine, which supplies lubricants to the global shipping industry across 1,100 ports worldwide. Gulf national businesses include Gulf Aviation’s specialist fuel supply, Gulf Express franchises, Gulf Oil Argentina’s Argenfrut crop protection and energy company, Gulf Gas+Power.

www.gulfoilltd.com 

Gulf & McLaren – Two Iconic Brands Back Together 

 

Gulf is partnering the world-famous race team McLaren Racing and luxury supercar company McLaren Automotive in a multi-year strategic partnership. The partnership reunites two renowned brands that have a long-standing and successful history together and symbolises a united ambition to use both brands’ innovation and class-leading capabilities to refine a winning formula, both on the track and on the road.

Gulf’s link with McLaren started in 1968 and continued until the end of the 1973 season, with Gulf and McLaren enjoying success in both Formula 1 and the Can-Am series, in which the partnership won over 40 races. The partnership was then renewed with the iconic McLaren F1 GTR running in Gulf colours at the Le Mans 24 Hours and in global GT racing during the mid-1990s.

From 2021, Gulf will become the preferred lubricant supplier to McLaren Automotive, with all cars to be filled with Gulf Oil and fuel optimised for high performance engines. Gulf branding will also be displayed at McLaren Automotive’s PURE customer events that take place around the world, at retailers and on team kit. 

Mike Jones, CEO at Gulf Oil said: 

“This is a very exciting partnership that brings the Gulf brand back into elite motor racing. The history books are full of remarkable tales that tell of what Gulf and McLaren have achieved in the past. Now we are together once more to write the next chapter of this unique partnership.

 “We’re proud to be working alongside a brand that shares our future aspirations and our ambition for innovation both on the road and on the track. We look forward to working together and developing both Gulf and McLaren’s class-leading capabilities further.”

Zak Brown, CEO at McLaren Racing said: 

“We’re delighted to welcome Gulf back to McLaren and reunite two iconic brands back together in a new and exciting partnership. Gulf is part of McLaren’s history and are well-known for their innovation and technical excellence in the industry, with which aligns with McLaren perfectly. We are looking forward to starting our partnership together this season.”

Mike Flewitt, CEO at McLaren Automotive said: 

“It’s great to be able to welcome back Gulf after a long historical association which has seen the name adorn many McLaren road cars and race cars over the years. McLaren has a rich history of working with class-leading partners and we’re delighted to continue this trend via our renewed partnership with Gulf. Like McLaren, the Gulf name is synonymous around the world with technical excellence and innovation and the excitement of going racing and motoring.

“Every supercar will have Gulf fuel and lubricants when it leaves the McLaren Production Centre and I know our customers will be thrilled to be able to work with our in-house bespoke team on the option of being one of the few to be able to personalise their McLaren supercar in the iconic Gulf livery.” 

The Gulf brand will be integrated into the McLaren Formula 1 team from the British Grand Prix 2020 on Friday 31 July – Sunday 2 August. The logo will be represented by McLaren F1 personnel throughout the 2020 F1 season, including via race drivers Lando Norris and Carlos Sainz and the McLaren pit crew. Gulf branding will also appear on the engine covers and wing mirrors of the McLaren MCL35 race cars.